Tag: online shopping

It’s hard to believe, but the designer who promotes playful pinks and pretty lilacs wore only black in her twenties.

That’s right, pastel-loving LoveShackFancy founder and creative director Rebecca Hessel Cohen once rocked New York’s unofficial color.

“Seriously, head to toe,” she tells Alexa. “And while I was always super feminine, my uniform was a black miniskirt with a blazer and high heels.”

It wasn’t until Cohen gave birth to her first daughter that she fell head over heels for what she calls “pink, flowers and fantasy.” Her flirty dresses, skimpy skirts and girly tops with whimsical prints quickly became favorites of stars like Jennifer Lopez, Paris Hilton, Nicky Hilton Rothschild, Eiza Gonzalez, Emma Roberts and Sofia Richie. The extremely beautiful aesthetic of the lifestyle brand is also used as an adjective.

“I literally want everything,” model Leni Klum told Alexa at the LoveShackFancy fashion show in September.

However, it’s not just dusty rose that looks romantic in the land of LoveShack. Hessel Cohen has presented Noir Nights, a monochromatic assortment of LBDs and citywear in darker shades, with a selection of ivory items for contrast. Turns out, tiered jet and tulle mini dresses look just as dreamy as blush ones.

“In honor of my twenty-year-old self and our daughters, with a little edge, it felt so right to offer all these gorgeous black styles this season,” explains the designer. “Obviously, dance and dress are at the heart of who we are. In light of this, we were inspired to create a collection that you can wear and go from NY to Paris, LA and Miami, wherever our daughter finds herself.”

The pieces are paired with all black, but they are anything but basic. Hessel Cohen embellishes them with “tulles, vintage-inspired lace, shimmer, sequins, paillettes, crystals and fine jewelry.” In terms of texture, there are soft velvets, smooth faux leathers and nubby tweeds.

Here’s a look at the ornaments from dusk till dawn.